Google Performance Max campaigns – what you need to know

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Google announced the launch of Performance Max campaigns (also known as PMax Campaigns) in November last year (2021). Performance Max Campaigns allows businesses to automatically serve ads across the entire Google Ads network. You upload the assets you want to use, specify your goals, and Performance Max will serve ads on the platforms it thinks Read More …

Ultimate Google Shopping Certification Checklist

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Having recently passed the Google Shopping Certification Exam, I thought that it would be useful to share my experience for many marketers and individuals interested to pass this exam. If you never managed a Google Shopping Campaign, I would suggest you first to pass through Google Official Shopping Advertising exam before sitting the exam. It Read More …

Why Amazon PPC Search Term Report shows ASIN keywords?

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Doing my weekly management of an Auto Targeted Campaign in Amazon the first thing I check is Amazon PPC Search Term Report that shows which terms drove people to my product. Downloading the report, I found that along with normal search terms I got plenty of strange numbers. Navigating and analyzing the products search path Read More …

New version of Google URL builder

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What is Google URL builder? Google URL builder helps marketers to add custom parameters to their URL’s thus understanding better where the website traffic is coming from. This are used in any campaigns than AdWords, as AdWords has embedded auto-tagging feature. But if we run some emailing campaigns, campaigns on other advertising platforms than AdWords, Read More …